I design the moments where people decide to stay, buy or trust.

• Select → Ask → Keep

  Adobe Express · 2025 to 2026

  Designing how people edit with AI, and how they buy what they make

  Leading UX across three teams: a selection-based model for AI editing in Presentations, and the shopping experience for Adobe Express Print.

  Print: from a US pilot to 6 regions

• 

  Flip · E-commerce · 2023

  Fixing the last three steps before a sale

  Cart, accessories upsell and a stepped checkout, designed as one journey for four European markets.

  +23.4% completed checkouts · +27% attach rate

• 

  Rebag · Luxury resale · 2019 to 2022

  Making a $4,000 bag easy to buy on a phone

  Webshop, checkout and native apps for a New York luxury resale marketplace.

  +17% product page revenue · 4.1 → 4.6 rating

• 

  NielsenIQ · Enterprise data · 2021

  Helping analysts find the right slice of 3 trillion data points

  A new data selection experience for a platform that had not changed in 15 years.

  Used by analysts at 23K+ enterprise clients

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  Appex · Mobile fitness · 2024 to 2025

  One design team, ten apps, five million people

  Leading UX and a team of three designers across a portfolio of health and fitness apps.

  +18% onboarding · +12% paywall conversion

Teams I've designed with

Adobe, NielsenIQ, POLITICO, IntraFi, Rebag, Flip, Appex and Spigot, plus 50+ projects for startups and companies through my studio, UX Stuff.

How I work

• Evidence before opinion

  Analytics, usability tests and A/B tests decide, not the loudest voice in the room. I bring numbers to design reviews.

• Design the whole journey

  Cart, upsell and checkout are one decision for the customer. I design across the steps, not screen by screen.

• Systems that scale

  Design systems and shared standards let small teams ship consistent work across many products and markets.

• AI in the workflow

  I use Claude, Claude Code, Cursor and Figma Make to prototype and test ideas as working software, early.